At a concert about the environment, audience members share with each other “When has something in nature stopped you in your tracks?”

Our Definition

Interpretation is the process of using objects and places to invite everyone to express themselves and their stories so that we collectively move the needle together on real-world issues.

Interpretation changes how people relate to and with themselves, each other, and the world.

What’s different?

We design around the audience, not the object. We prioritize bonding, social connection, and well-being by inviting visitors to share parts of themselves with each other and with us. We use site content to tee up conversation, not the other way around.

During a tour about the history of Pride, guests share their hopes for the future.